Research
Background Research
Our Goal
Our Method
User Research
Our Goal
Our Methods
Our Findings
Pain Points
Our surveys and interviews revealed the following pain points:
Heavy Workload
“I always get overwhelmed and usually end up dropping a course every semester” - Participant 4
Procrastination
“Sometimes I would study for an hour [productively] and I get one message and it’s over” - Participant 7
Peer Pressure
“Huge peer pressure! I have group work every class and I don’t want to let them down...I always push through even when I’m tired” - Participant 8
Persona
After creating an empathy map, we developed a persona based on our previous research to better empathize with our target audience. Meet Ursela the Undergrad:Ursula

Journey Map
Using our persona and insights from our research, we created a journey map where we outlined pain points and opportunity areas.
Brainstorm
Brainstorming &
Prioritization
We brainstormed potential solutions, ranking them based on impact and feasibility. We ended up with 4 key features to prototype:
Behavioural Theories
Since motivating users to develop new habits is difficult, we referenced the following behavioural theories as we developed the features above.
Goal-setting theory
Small, concrete, and measurable goals are easier to achieve.
Self-determination theory
People do not like being told what to do and want to control their own actions
Self-efficacy theory
If someone believes they have the skills to succeed, they are more likely to actually suceed.
Fun theory
An enjoyable experience makes people more willing to take action
Prototype
Low-fidelity Prototype
Taking these behavioural theories into consideration, we developed a low-fidelity prototype to test out some of the features that we believed would target our persona Usula's pain points:
Usability Test
To make sure we were on the right track, we asked five representative users to go through the prototype. Based on their feedback, these are the changes we made:
Removed Gamification
Participants did not feel connected to their avatars. In particular, it failed to resonate with the male demographic.
Added Progress Summaries
Participants wanted to see how their performance changed over time.
Added more rewards
Participants wanted instant rewards for finishing small tasks, not just the big ones.
Lessons Learned
#1
I can't solve everything, and I shouldn't try to. My team and I identified many pain points and it was tempting - but unattainable - to try to address each one. Scope management was key here.
#2
Distinguishing which pain points are external versus internal is extremely helpful in deciding which areas to address. For example, we didn't focus on peer pressure since it's an internal pressure that is hard to influence.